SMS & Email Automation

Automated Menu Drops & Customer Re‑Engagement

Weekly menu texts. Rainy-day slow-traffic blasts. “We miss you” emails that run every week. Outbites turns your customer list into a marketing engine that runs itself.

Weekly Menu Campaign

Active
CAMPAIGN WIZARD / RULE BUILDER SCREENSHOT PLACEHOLDER
(Show rules list: “Monday 9am – send SMS + email to Weekly Menu segment”)
WHAT THIS DOES
  • Sends your new menu every week to past customers—no social algorithm required.
  • Targets the right segment (e.g. “Lunch regulars”, “Catering clients”, “Hasn’t ordered in 30 days”).
  • Uses SMS, email, QR codes, and menu links in one place—no juggling tools.

Stop Shouting Into the Void

Social posts vanish in the feed. DoorDash hides your customers. Outbites lets you talk directly to people who already love your food.

The Old Way

Manual, Random, and Owned by Platforms

  • Post on Instagram, hope the algorithm shows it to someone.
  • Send occasional email blasts from Mailchimp with no automation or segmentation.
  • DoorDash keeps the customer relationship—you never see their phone or email.
  • Every busy day, marketing is the first thing that gets dropped.
The Outbites Way

Always-On Campaigns That Print Repeat Orders

  • Menu distribution schedules send your new menu by SMS and email on the days that matter.
  • Rules-based campaigns trigger when orders are placed, confirmed, or delivered.
  • Every order builds your own customer list—you decide when and how to contact people.
  • Set it up once; it keeps running while you’re working the line.

Campaigns That Make Sense for Food Businesses

Outbites isn’t a generic marketing tool. It’s built around the real rhythms of trucks, pop-ups, ghost kitchens, and catering teams.

📅

Weekly Menu Drops

Send your new menu every week to past customers, with a “Order Now” link that goes right to your online ordering page.

  • • Perfect for: food trucks, rotating pop-ups, meal prep.
  • • Channels: SMS + email, with QR + menu link.
🌧️

Slow Day / Rainy Day Blasts

Weather sucks? Street is dead? Push a “rainy day special” to locals or past regulars in minutes.

  • • Target: nearby customers or frequent lunch guests.
  • • Trigger: manual “Send Now” or weather-based rule.
🏢

Catering & Office Follow-Ups

After a big office lunch or catering gig, send a thank-you and “book us again” offer to the organizer and attendees.

  • • Trigger: Delivery Scheduled → X days after event.
  • • Channels: email for organizer, SMS for attendees.
💌

“We Miss You” Re‑Engagement

Automatically reach out to customers who haven’t ordered in 30, 60, or 90 days with a gentle nudge or offer.

  • • Segment: last_order_date <= threshold.
  • • Add loyalty boosts or limited-time promos.

Loyalty Milestone Celebrations

When customers hit point thresholds or tiers, automatically send rewards and “VIP” treatment messages.

  • • Trigger: points_earned ≥ X, tier change.
  • • Follow-through: reward codes + track usage.
📲

Order Status & Service Messages

Transactional SMS and email that keep customers informed: “order received”, “ready for pickup”, “driver on the way”.

  • • Events: OrderPlaced, OrderConfirmed, DeliveryScheduled.
  • • Templates: fully customizable per location.

Under the Hood: A Real Rules Engine, Not Just “Blast to All”

Outbites campaigns are powered by a rules engine designed for restaurant and catering workflows—schedule-based and event-based, with full SMS + email support.

Schedule-Based Rules

Create recurring rules tied to days, times, and frequencies that match your service patterns.

  • Frequency: Weekly, bi‑weekly, monthly, quarterly, or fully custom cadences.
  • Time of day: e.g. Monday at 9:00 AM in your timezone before the lunch rush hits.
  • Segments: target by location, order history, loyalty tier, or custom tags.

Event-Based Rules

Trigger campaigns when specific events happen in your ordering flow.

  • OrderPlaced: send confirmation, upsell catering, or invite them to join your loyalty program.
  • OrderConfirmed: share pickup/delivery expectations or parking instructions.
  • DeliveryScheduled: follow up after the event with a satisfaction check or “book again” offer.
RULE EDITOR PLACEHOLDER
CAMPAIGN RULE EDITOR SCREENSHOT PLACEHOLDER
(Show: trigger type, frequency, time of day, message template, SMS/email toggles, QR/menu link options)

SMS + Email, With Smart Content

  • Write one message template; Outbites formats it correctly for SMS and email.
  • Include QR codes and menu links in one click so customers can order in seconds.
  • Add images for richer campaigns—hero dish photos, catering platters, or event flyers.
  • See send stats, click-through rate, and performance over time so you know what’s working.

What One Simple Weekly Campaign Can Do

Let’s say you have 400 past customers in Outbites. You set up a “Friday Lunch Menu” SMS + email that runs every Friday at 9 AM.

Reach
400
people receive your menu with a direct ordering link.
Orders
40
10% of people order (very conservative for warm lists).
Revenue
$1,600
Average $40 order value. No marketplace commissions.

That’s $1,600/week from a single recurring campaign—over $80,000/year in incremental revenue if you’re consistent. And it only takes a few minutes to set up.

Turn On Marketing Automation

Your Food is Already Great. Let’s Make Sure People Remember It.

Set up your first weekly menu campaign, rainy-day blast, or “we miss you” flow in under 30 minutes. Outbites does the rest.